Ayurveda is no longer just a traditional wellness system—it’s becoming one of India’s fastest-growing consumer industries. With rising global demand for clean, plant-based products and a renewed focus on preventive health, India’s Ayurvedic market is set to almost double in size, reaching ₹1.2 trillion (US$16.3 billion) by FY28 at a robust 15% CAGR.
Backed by government investment, digital-first distribution, and a wave of premium consumer brands, Ayurveda is transforming from heritage to high-growth opportunity.
📊 India’s Ayurvedic Market at a Glance
- Market Size: ₹574.5 billion (~US$7 billion) in FY23 → forecasted at ₹1.2 trillion (~US$16.3 billion) by FY28
- Manufacturing Sector: Valued at ₹897.5 billion (~US$11 billion) in FY22
- ₹409.0 billion (~US$5 billion) in exports
- ₹86.0 billion (~US$1 billion) in imports
- Growth Segments: Ayurvedic products growing ~16% CAGR; services (clinics, wellness centers) at ~12.4% CAGR
- Industry Base: ~7,500 Ayurveda manufacturers active across 10 states (NirogStreet survey)
🏛️ Government & Ecosystem Push
- AYUSH Ministry Budget: ₹37.12 billion in FY25, up 23.7% YoY, fueling R&D, testing labs, and export readiness
- Global Ayurveda Promotion: Ayurveda Day celebrated in 100+ countries
- Infrastructure: A global AYUSH center being developed in Gujarat to scale research and global adoption
🛍️ Industry Moves: Premium Products & Strategic Platforms
- Reliance Retail’s Tira → Puraveda (2025 launch)
Premium Ayurvedic cosmetics brand with 50+ cruelty-free SKUs (skin, hair, body care), combining chandan, vetiver, mulethi with clinical standards. Leveraging Reliance’s omni-channel network covering 98% of India’s pincodes. - indē wild (2025)
Raised US$5M from Unilever Ventures; targeting US$120M run-rate by 2028. Expanding beyond Nykaa into Sephora India and international markets. - Just Herbs
Known for plant-based Ayurvedic skincare; valued at ~US$4.2M. Recently partnered with Pinkvilla’s Style Icons Awards to boost premium positioning. - Kapiva
Posted ₹1.14 billion revenue in FY23, nearly doubling from FY22, valued at ~US$73.9M. Gaining traction in supplements & FMCG wellness.
🧭 Strategic Signals for Market Leaders & Startups
- Scale Meets Premiumization → Reliance’s Puraveda entry raises benchmarks for product quality & consumer experience.
- Institutional Backing → Govt. investments + global AYUSH branding enhance credibility and unlock export markets.
- Omni-Channel Distribution → Digital + offline reach (Tira, Nykaa, Sephora) is key for Tier II/III penetration.
- Global Opportunity → ₹5B exports highlight international appetite for Ayurvedic wellness.
- Startup Window → High demand for scientifically validated, niche Ayurvedic formulations makes startups investible.
💡 Why This Matters for Investors & Startups
India’s Ayurveda market is no longer niche—it’s an investible growth engine blending tradition with technology. With consumer trust, government support, and institutional capital aligning, the next Ayurvedic unicorn could be just around the corner.
👉 If you’re a startup founder, investor, or strategy leader exploring Ayurvedic wellness, premium beauty, or export-led brands—I can help with market intelligence, competitive benchmarking, and go-to-market insights.
📩 Reach out at info@strategicedgeinsights.com to start a conversation.
