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🌿 India’s Ayurveda Market 2025: Tradition, Tech, and a ₹1.2 trillion Market Opportunity

Ayurveda is no longer just a traditional wellness system—it’s becoming one of India’s fastest-growing consumer industries. With rising global demand for clean, plant-based products and a renewed focus on preventive health, India’s Ayurvedic market is set to almost double in size, reaching ₹1.2 trillion (US$16.3 billion) by FY28 at a robust 15% CAGR. Backed by…
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⌚Wristbands & Patches Are Getting Smarter—From Glucose to Heart Health, So Should Your Strategy

🩺 From Siloed Metrics to Seamless Monitoring: The Next Leap in Digital Health The convergence of continuous glucose monitoring (CGM) and cardiovascular tracking is no longer on the horizon—it’s here. Two recent innovations are catalyzing a pivotal shift: from single-use wearables to compact, continuous, multimodal biosensing platforms. 🔍 Breakthrough: From Skin Patch to Smart Wristband—Multimodal…
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🧴From Counters to Clicks: The DTC Beauty Brands Redefining Market Power

The beauty game is changing—and fast. According to the latest 2025 NIQ projections, direct-to-consumer (DTC) beauty brands are poised to surpass legacy luxury labels in online sales for the first time. What was once dominated by department stores and designer counters is now owned by digital-native upstarts with cult followings, frictionless UX, and hyper-personalized marketing.…
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About
The Strategic Edge is a premium Strategic Intelligence Studio specializing in market entry research. We deliver crisp, application-first insights through newsletters, playbooks, and custom studies—built on qualitative and quantitative methods.
No fluff. No theory. Just sharp, actionable intelligence to help startups, investors, and strategy teams decode markets, benchmark competitors, and navigate policy-backed opportunities.
Recent Posts
- 🌍 The Great Convergence: How Tech and M&A Are Redefining Healthcare Worldwide
- ✨ India’s $33B Beauty Boom: Open to All, Won by Few
- 🌍 Cross-Border & Social Commerce: The Quiet Engine Powering Global Retail in 2025
- 🚦 Smart Cities Are Being Built by Policy, Not Just Tech
- 🚀 Strategic Benchmarking in Consumer GenAI: Signals That Matter






