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🌍 Cross-Border & Social Commerce: The Quiet Engine Powering Global Retail in 2025
In 2025, one trend is quietly reshaping global e-commerce: Social + Cross-border Commerce. What started as niche has become a major route to reach consumers beyond borders. Digital marketing, AI personalization, and seamless payment systems are enabling small brands to scale globally — and the data telling us this shift is real and impossible to…
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🧴From Counters to Clicks: The DTC Beauty Brands Redefining Market Power
The beauty game is changing—and fast. According to the latest 2025 NIQ projections, direct-to-consumer (DTC) beauty brands are poised to surpass legacy luxury labels in online sales for the first time. What was once dominated by department stores and designer counters is now owned by digital-native upstarts with cult followings, frictionless UX, and hyper-personalized marketing.…
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